In order to overcome these attitudes, we must create an environment of trust and good will. It is important to create a flow of communication with operators, supervisors, managers etc. When they perceive our sincere purpose of providing them with a better equipment and working environment, most of the barriers will be brought down.

Sometimes we will find that the production foremen are not willing to give up their people for the effort because they have a heavy work load. They still think of the maintenance guys taking care of everything, the “I break it-you fix it” approach. Maintenance is not the necessary pain or expense any longer. We must see it as a key asset to attain our 21st. century goals. It is a Productive Activity.

One important step to overcome these challenges is to make sure that people do not see this process just as "Change" but as "Improvement". Everybody wants to Improve.

Other valuable concept to keep in mind is to make sure that no one sees this as something "they have to do", but rather as an "opportunity to participate in a successful activity". 

Remember: Nobody wants to receive orders, but Everybody wants to be of help and participate in success. 

Let me recommend that you read the experience of John Auskamp in his story "How to Make TPM Everyone's Priority"

Also you may find interesting: "Leaders Wanted, Bosses Not Needed"

TPM in America	Definition of  Maintenance	History of Maintenance	Challenges	TPM Procedure	What TPM is and what it is not
Setting priorities	Team Roles &   Responsibilities	The 5 S's Process	Autonomous Maintenance	Technical  Advantages	Personnel Attitude  Improvement
Top Management       Support	Implement TPM, It is Easier Than You Thought!	Any suggestions?	What is TPM? (handout)	Dr. Roberts' Study	Visual Systems, High Value Resource
Other Recommended Articles: From The Origins of Maintenance to the TPM Concept TPM Definition and Procedure - Leadership for Success TPM Education and Training - Self Discovery - One Point Lesson Chronic Losses - Reliability Deterioration TPM Optimal Operability and Root Cause Analysis Don't Overlook the Small Loses - SMED - Setup Reduction Time Direct Benefits of TPM in the Quality of the Product How to Determine Plant Readiness for TPM Implementation? Procedure for a Successful TPM Implementation Pilot Project TPM Program Kick Off! The Plan: Establish an Appropriate Feasible Program The Effective Steps to Start Autonomous Maintenance Permanent Advantages and Benefits from TPM More Keys to Succeed in TPM Implementation Visual Systems CMMS - Computerized Maintenance Management Systems OEE - Overall Equipment Effectiveness